Dug Dug Studios

Busy Bees

Mylo

Allstate

Pretzel

Busy Bees

Mylo

Allstate

Pretzel

Mylo

Redesigning Mylo's digital experience, to simplify the way customers get insurance quotes.

Overview

Mylo, a digital insurance broker, helps customers find the best insurance by connecting them with multiple partners. Our team was engaged by Mylo to enhance their personal lines experience, focusing on improving the process for customers seeking home and auto insurance recommendations and quotes.

Key Problem

The quoting experience had high drop off, was extremely long, and frustrated customers.

Outcome

We designed and delivered a streamlined desktop and mobile experience, achieving key metrics:

81% reduction in steps to receive an insurance quote

30% decrease in calls to customer support

Services

Design

Strategy

Research

Wire-framing

Auditing and identifying opportunities for improvement

We audited and documented the experience as it existed then provided the Mylo team with areas in which improvements could be made. We identified quick wins and larger experience issues to help kickoff the conversation.

Simplifying the quoting flow and removing unnecessary steps

Recognizing the challenges of presenting major experience changes, we designed and showcased flows that highlighted the streamlined process and made note of the specific content within each step of the experience. There were a lot of legal requirements we had to be aware of during this process.

Solutions to get users to an insurance quote faster

We streamlined the quoting experience by enabling quick additions or removals of cars and drivers and using pre-filled information to save time. Users could easily review and edit home details, with optional questions minimized, and select their address if multiple options were found. We also combined home and auto quotes into one seamless flow, removing the need for duplicate entries.