Dug Dug Studios

Busy Bees

Mylo

Allstate

Pretzel

Allstate

Improving Allstate's Digital Footprint to help consumers take back control of their personal data

Overview

Allstate, a nearly century old insurance company, had a product called "Digital Footprint", an app that scans users' email addresses to identifies accounts and alert them of any data breaches.

While the first version allowed users to view their accounts and breaches, it didn't provide the ability to for them to take actionable steps, turning a magical moment into a pain point.

We designed the first mobile app version, transitioning from a web-only experience, and conducted research to address this critical user need.

Goal

Design an experience that empowers users to confidently address detected accounts and data breaches.

Outcome

The implementation of Digital Footprint 2.0 resulted in the following:

A competitive differentiator - No other identity protection provider offered privacy tools in the employee benefits channel. This differentiator helped the sales team close more deals.

48% increase in feature activation - This was the result of a redesigned experience and addition of the privacy features.

Services

Design

Strategy

Research

Wire-framing

Prototyping

Introducing new concepts through testing and refining

Through multiple research rounds and iterations, we refined new concepts to enhance user understanding of the value proposition. We tested request types, privacy preferences, sharing levels, button placements, copy, and onboarding content with illustrations to effectively introduce new ideas.

Breaking down complex information into a visual digestible interface

We collaborated with the Allstate mobile app team to transform wireframes and testing insights into visual designs aligned with their design system. To make otherwise dense, information-heavy content more engaging, we utilized infographics to create a more user-friendly experience.

Overview

Allstate, a nearly century old insurance company, had a product called "Digital Footprint", an app that scans users' email addresses to identifies accounts and alert them of any data breaches.

While the first version allowed users to view their accounts and breaches, it didn't provide the ability to for them to take actionable steps, turning a magical moment into a pain point.

We designed the first mobile app version, transitioning from a web-only experience, and conducted research to address this critical user need.

Goal

Design an experience that empowers users to confidently address detected accounts and data breaches.

Outcome

The implementation of Digital Footprint 2.0 resulted in the following:

A competitive differentiator - No other identity protection provider offered privacy tools in the employee benefits channel. This differentiator helped the sales team close more deals.

48% increase in feature activation - This was the result of a redesigned experience and addition of the privacy features.

Services

Design

Strategy

Research

Wire-framing

Prototyping

Decks

Allstate

Improving Allstate's Digital Footprint to help consumers take back control of their personal data

Busy Bees

Mylo

Allstate

Pretzel

Busy Bees

Mylo

Allstate

Pretzel

Introducing new concepts through testing and refining

Breaking down complex information into a visual digestible interface

Overview

Allstate, a nearly century old insurance company, had a product called "Digital Footprint", an app that scans users' email addresses to identifies accounts and alert them of any data breaches.

While the first version allowed users to view their accounts and breaches, it didn't provide the ability to for them to take actionable steps, turning a magical moment into a pain point.

We designed the first mobile app version, transitioning from a web-only experience, and conducted research to address this critical user need.

Goal

Design an experience that empowers users to confidently address detected accounts and data breaches.

Outcome

The implementation of Digital Footprint 2.0 resulted in the following:

A competitive differentiator - No other identity protection provider offered privacy tools in the employee benefits channel. This differentiator helped the sales team close more deals.

48% increase in feature activation - This was the result of a redesigned experience and addition of the privacy features.

Services

Design

Strategy

Research

Wire-framing

Prototyping

Decks