Allstate
Improving Allstate's Digital Footprint to help consumers take back control of their personal data
Overview
Allstate, a nearly century old insurance company, had a product called "Digital Footprint", an app that scans users' email addresses to identifies accounts and alert them of any data breaches.
While the first version allowed users to view their accounts and breaches, it didn't provide the ability to for them to take actionable steps, turning a magical moment into a pain point.
We designed the first mobile app version, transitioning from a web-only experience, and conducted research to address this critical user need.
Goal
Design an experience that empowers users to confidently address detected accounts and data breaches.
Outcome
The implementation of Digital Footprint 2.0 resulted in the following:
A competitive differentiator - No other identity protection provider offered privacy tools in the employee benefits channel. This differentiator helped the sales team close more deals.
48% increase in feature activation - This was the result of a redesigned experience and addition of the privacy features.
Services
Introducing new concepts through testing and refining
Through multiple research rounds and iterations, we refined new concepts to enhance user understanding of the value proposition. We tested request types, privacy preferences, sharing levels, button placements, copy, and onboarding content with illustrations to effectively introduce new ideas.
Breaking down complex information into a visual digestible interface
We collaborated with the Allstate mobile app team to transform wireframes and testing insights into visual designs aligned with their design system. To make otherwise dense, information-heavy content more engaging, we utilized infographics to create a more user-friendly experience.
Overview
Allstate, a nearly century old insurance company, had a product called "Digital Footprint", an app that scans users' email addresses to identifies accounts and alert them of any data breaches.
While the first version allowed users to view their accounts and breaches, it didn't provide the ability to for them to take actionable steps, turning a magical moment into a pain point.
We designed the first mobile app version, transitioning from a web-only experience, and conducted research to address this critical user need.
Goal
Design an experience that empowers users to confidently address detected accounts and data breaches.
Outcome
The implementation of Digital Footprint 2.0 resulted in the following:
A competitive differentiator - No other identity protection provider offered privacy tools in the employee benefits channel. This differentiator helped the sales team close more deals.
48% increase in feature activation - This was the result of a redesigned experience and addition of the privacy features.
Services
Design
Strategy
Research
Wire-framing
Prototyping
Decks
Allstate
Improving Allstate's Digital Footprint to help consumers take back control of their personal data
Introducing new concepts through testing and refining
Through multiple research rounds and iterations, we refined new concepts to enhance user understanding of the value proposition. We tested request types, privacy preferences, sharing levels, button placements, copy, and onboarding content with illustrations to effectively introduce new ideas.
Breaking down complex information into a visual digestible interface
We collaborated with the Allstate mobile app team to transform wireframes and testing insights into visual designs aligned with their design system. To make otherwise dense, information-heavy content more engaging, we utilized infographics to create a more user-friendly experience.
Overview
Allstate, a nearly century old insurance company, had a product called "Digital Footprint", an app that scans users' email addresses to identifies accounts and alert them of any data breaches.
While the first version allowed users to view their accounts and breaches, it didn't provide the ability to for them to take actionable steps, turning a magical moment into a pain point.
We designed the first mobile app version, transitioning from a web-only experience, and conducted research to address this critical user need.
Goal
Design an experience that empowers users to confidently address detected accounts and data breaches.
Outcome
The implementation of Digital Footprint 2.0 resulted in the following:
A competitive differentiator - No other identity protection provider offered privacy tools in the employee benefits channel. This differentiator helped the sales team close more deals.
48% increase in feature activation - This was the result of a redesigned experience and addition of the privacy features.
Services
Design
Strategy
Research
Wire-framing
Prototyping
Decks
Allstate
Improving Allstate's Digital Footprint to help consumers take back control of their personal data
Introducing new concepts through testing and refining
Through multiple research rounds and iterations, we refined new concepts to enhance user understanding of the value proposition. We tested request types, privacy preferences, sharing levels, button placements, copy, and onboarding content with illustrations to effectively introduce new ideas.
Breaking down complex information into a visual digestible interface
We collaborated with the Allstate mobile app team to transform wireframes and testing insights into visual designs aligned with their design system. To make otherwise dense, information-heavy content more engaging, we utilized infographics to create a more user-friendly experience.
Ready to get a competitive advantage?
Book a free consultation call today to learn more about our services.
Ready to get a competitive advantage?
Book a free consultation call today to learn more about our services.
Ready to get a competitive advantage?
Book a free consultation call today to learn more about our services.